Provitalize is a company that unites brands with key influencers and media partners to create content. We have all seen those “sponsored” videos on YouTube: they are uninteresting advertisements that no one wants to watch. But when done right, influencer marketing can drive massive results for your brand. They create authentic content and establish trust with their audience by using their own experiences, struggles, and stories as inspiration for their work. When creating content as an influencer, it’s important to balance authenticity with brand messaging. In order to help you navigate this process, we’ve outlined the primary benefits of working with an agency like ours in the upcoming steps of your strategy:
Define your brand’s voice and target audience
When creating influencer content, you first need to understand who your ideal customer is and what their pain points are. You also need to know what your brand’s voice is and how you want to be perceived. You can start the process by creating a brief that outlines who your target audience is, their pain points, and the brand’s voice. This will help you decide what type of content you want to produce with your influencers. Some examples of brief sections include: – Demographic: Who are we targeting? What is their age, location, and gender? Are they married or single? What are their interests? – Pain Points: What are the problems your ideal customer is facing? What are their struggles? How does your product or service solve those issues? – Personality: What is your brand’s personality? How do you want to be perceived by your customers? – Tone and Copy: What is the tone of your brand? What copy do you want to use for your influencer content and what should be featured in the posts? – Objectives: What do you want to achieve with the collaboration? Do you want to increase brand awareness or drive more sales?
Determine the type of content that performs well for your brand
You know who your ideal customer is and what their pain points are, so now it’s time to decide what type of content you want to produce. This step involves determining what type of content is best for your audience based on the research you have done. There are a few things to keep in mind when deciding the type of content to create with your influencers. Here are a few examples of popular types of content. – Tutorials: Tutorials are great for new and innovative products that aren’t widely used or known to the masses. – Reviews: Reviews are great for products or services that are already popular but you want to drive more sales. – How-To Guides: How-To guides are great for products and services that people might be interested in but may be hesitant about purchasing. – Experiences: Experiences are great for products or services people buy on a regular basis, such as groceries or toilet paper. – Surveys: Surveys are great for identifying problems and pain points in your audience’s lives. – Challenges: Challenges are great for products and services that are already well-known but want to drive more sales or gain more brand awareness. – Tips: Tips are great for products or services that are already popular but want to maintain their current popularity level. – Videos: Videos are great for products or services that are already well-known and have high margins. – Brand Partnerships: Brand partnerships are great for products or services that are already well-known and want to build long-term relationships with other brands.
Select the influencers you want to work with and the type of collaboration
Now that you know what type of content you want to produce and have identified your target audience, it’s time to select the influencers you want to work with. There are various ways to go about selecting your influencers. Some brands prefer to select several influencers to work with at once, while others prefer to select one at a time and build a relationship with them over time. The most important thing when selecting your influencers is that you know that the type of people you want to partner with are the ones your ideal customers trust, follow, and look up to.
Develop a strategy to measure performance
Now that you know what type of content you want to produce, who you want to work with, and when you want to publish the content, it’s time to develop a strategy to measure performance. You need to understand how to evaluate the success of your campaign by tracking the following metrics. – Impressions: How many times the post was seen. – Interactions: How many times the post was liked, commented on, or shared. – Views: How many times the post was seen. – Impressions: How many times the post was seen. – Interactions: How many times the post was liked, commented on, or shared. – Link Clicks: How many times the post was shared on other websites, blogs, or social media channels.
We’ve outlined the primary benefits of working with an agency like ours in the upcoming steps of your strategy, but remember that no two partnerships Provitalize. Don’t expect results from partnering with influencers to happen overnight—it takes time and effort from both sides to create an effective campaign. Most importantly, remember that you must be selective when choosing the influencers you want to partner with. You want to partner with people who align with your brand, have a large following, and most importantly, are interested in working with you.